TODAY OS — THE OPERATING SYSTEM FOR PERFORMANCE MARKETING
TODAY OS v1 — CONSOLE BOOT
MOUNTING LEDGER OK
ARMING SPEND-CAP GATE OK
LOADING PROCESS TABLE — FIND / PITCH / CLOSE / RUN / PROVE OK
FEED: SAMPLE DATA · $20,905/MO WASTE SURFACED · 25 RECS · 1 BLOCKED SANDBOX
HUMAN AT THE SWITCH REQUIRED
BOOT COMPLETE — PURPOSE
Find advertisers, pitch them with personalized video, run their accounts behind human gates, and prove the result on a ledger — the whole agency lifecycle in one operating system.
Scan any site — ten live conversion checks, one score in ~2 seconds — then map the rest of that market into a prospect queue.
One shoot becomes a personalized pitch video for every prospect — each with their own landing page and their own score.
Work the pipeline board. Close a deal and that client's ad accounts light up in the console, themed to them.
Agents audit spend on a cadence and propose fixes with dollar impact — a spend-cap gate refuses anything unsafe until a human approves.
Every approval ticks recovered waste onto the ledger. Each client gets a monthly report.
SEC. 02 / THE CREED — WEAPONS HOLD
EVERY AGENT FIX PASSES A SPEND-CAP GATE — NOTHING UNSAFE SHIPS WITHOUT A HUMAN AT THE SWITCH.
SEC. 03 / THE CLOSE
The case study, the contest entry, and the product are the same object: Today OS was built inside It’s Today Media’s Build Challenge, on It’s Today Media’s own domain. Everything above runs on sample data — labeled sample. The README answers what it does, why this one, and what I’d build next.