PERSONALIZED FOR COBALT & CO.

Cobalt & Co.,
here's where your
ad budget is leaking.

We ran your performance marketing funnel through Today OS against other Richmond advertisers. This is the 90-second version.

FUNNEL SCORE PROJECTED

41/100

A projected benchmark for this market — scan the live site for the exact number. The gaps below are the difference between paying for clicks and converting them.
YOUR 90-SECOND TEARDOWN PREVIEW RENDER · SILENT

TOP FIXES WE FOUND

  1. 1

    No conversion tracking on the primary CTA

    We can't optimize what isn't measured — Cobalt & Co.'s "a free funnel audit" button fires no event, so every platform is bidding blind.

  2. 2

    Landing page and ad promise don't match

    The ad sells a free funnel audit; the page buries it below the fold. Message-match alone typically lifts performance marketing conversion 15–30%.

  3. 3

    Budget concentrated in one fatigued creative

    A single ad is carrying spend past its window. Rotating in two fresh variants recovers the frequency-capped waste our sweep already flagged.

See the whole teardown live.

15 minutes. We'll walk every fix above against your real numbers — no pitch deck.

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