PERSONALIZED FOR HARBOR POINT DENTAL
We ran your local services funnel through Today OS against other Annapolis advertisers. This is the 90-second version.
FUNNEL SCORE PROJECTED
55/100
TOP FIXES WE FOUND
No conversion tracking on the primary CTA
We can't optimize what isn't measured — Harbor Point Dental's "a free new-patient audit" button fires no event, so every platform is bidding blind.
Landing page and ad promise don't match
The ad sells a free new-patient audit; the page buries it below the fold. Message-match alone typically lifts local services conversion 15–30%.
Broad match soaking up unqualified clicks
Tightening match types and adding the obvious negatives keeps Annapolis budget on searches that actually convert.
15 minutes. We'll walk every fix above against your real numbers — no pitch deck.
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