TODAY OS · STUDIO / EDL-01

Your outreach pitch,
edited like a document.

Record one pitch — "I ran your site through our scanner." The edit is data, a plain-text EDL, so agents cut it, score it, and personalize it per prospect. Next: the outreach queue.

01

RECORD ONCE

one shoot, three cameras + one generated source

02

AGENTS CUT & SCORE

keep/cut, angles, fx — all edits to a text file

03

GENERATE & PERSONALIZE × N

seedance mints GEN b-roll per segment; tokens swap per lead — /studio/batch

DEMO — a 90-second roofing ad, live and editable. Switch a camera on any row (click a chip or press 1–4), score it with Auto-Effects, or drop AI b-roll onto a segment:

hookproblemagitateproofoffercta out 1:25.6
KEPT 1:25.6 / RAW 1:45.8 CUTS 4 TALENT 44%BROLL 28%SCREEN 14%GEN 13%

keys on a focused row: 1-4 camera · K keep · X cut

  • hook 0.0–5.4s

    I ran {{company}}'s site through our funnel scanner — and it's leaking money.

    1.08x zoomkenburns infade-in
  • hook 5.4–10.2s

    …sorry, flubbed that line. Going again.

  • hook 10.2–15.6s

    I ran {{company}}'s site through our funnel scanner — and it's leaking money.

  • problem 15.6–22.4s

    You're paying for the clicks, but most of them bounce before they ever convert.

  • problem 22.4–28.6s

    You're paying for the clicks, but most of them bounce before they ever convert.

    1.1x zoom
  • problem 28.6–34.0s

    Ugh — let me take that again.

  • agitate 34.0–40.8s

    Every wasted click is budget gone — and a customer a competitor just picked up instead.

    kenburns inwarm
  • agitate 40.8–46.6s

    Every wasted click is budget gone — and a customer a competitor just picked up instead.

  • proof 46.6–53.2s

    We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts.

  • proof 53.2–59.4s

    We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts.

    1.15x zoom
  • proof 59.4–64.2s

    One more time, from the top.

  • proof 64.2–70.4s

    We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts.

  • offer 70.4–77.2s

    I'll send {{company}} a free audit — the ten things costing you customers, ranked.

    1.06x zoom
  • offer 77.2–83.0s

    I'll send {{company}} a free audit — the ten things costing you customers, ranked.

  • cta 83.0–89.4s

    {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes.

  • cta 89.4–94.6s

    Hold on, restarting that take.

  • cta 94.6–100.2s

    {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes.

    kenburns in
  • cta 100.2–105.8s

    {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes.

    fade-out
EDL — LIVE
# Today OS smart-cut EDL — edit this text, the edit IS the data
# KEEP/CUT | beat | start | end | camera(talent|broll|screen|gen) | fx | transcript | caption?
# fx: '-' = none, else z=zoom;kb=in/out;fi=fadein_s;fo=fadeout_s;spd=speed;look=grade

KEEP | hook | 0.00 | 5.40 | talent | z=1.08;kb=in;fi=0.40;fo=0.00;spd=1.00;look=none | I ran {{company}}'s site through our funnel scanner — and it's leaking money. | I SCANNED {{company}}
CUT  | hook | 5.40 | 10.20 | talent | - | …sorry, flubbed that line. Going again.
KEEP | hook | 10.20 | 15.60 | broll | - | I ran {{company}}'s site through our funnel scanner — and it's leaking money. | I SCANNED {{company}}
KEEP | problem | 15.60 | 22.40 | talent | - | You're paying for the clicks, but most of them bounce before they ever convert. | YOUR FUNNEL LEAKS
KEEP | problem | 22.40 | 28.60 | screen | z=1.10;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | You're paying for the clicks, but most of them bounce before they ever convert. | YOUR FUNNEL LEAKS
CUT  | problem | 28.60 | 34.00 | talent | - | Ugh — let me take that again.
KEEP | agitate | 34.00 | 40.80 | broll | z=1.00;kb=in;fi=0.00;fo=0.00;spd=1.00;look=warm | Every wasted click is budget gone — and a customer a competitor just picked up instead. | BUDGET WALKS
KEEP | agitate | 40.80 | 46.60 | talent | - | Every wasted click is budget gone — and a customer a competitor just picked up instead. | BUDGET WALKS
KEEP | proof | 46.60 | 53.20 | talent | - | We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts. | GOOGLE · META · TABOOLA · TIKTOK
KEEP | proof | 53.20 | 59.40 | screen | z=1.15;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts. | GOOGLE · META · TABOOLA · TIKTOK
CUT  | proof | 59.40 | 64.20 | talent | - | One more time, from the top.
KEEP | proof | 64.20 | 70.40 | broll | - | We buy media across Google, Meta, Taboola and TikTok and rebuild the funnel around what actually converts. | GOOGLE · META · TABOOLA · TIKTOK
KEEP | offer | 70.40 | 77.20 | talent | z=1.06;kb=off;fi=0.00;fo=0.00;spd=1.00;look=none | I'll send {{company}} a free audit — the ten things costing you customers, ranked. | FREE AUDIT
KEEP | offer | 77.20 | 83.00 | gen | - | I'll send {{company}} a free audit — the ten things costing you customers, ranked. | FREE AUDIT
KEEP | cta | 83.00 | 89.40 | talent | - | {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes. | BOOK 15 MIN →
CUT  | cta | 89.40 | 94.60 | talent | - | Hold on, restarting that take.
KEEP | cta | 94.60 | 100.20 | gen | z=1.00;kb=in;fi=0.00;fo=0.00;spd=1.00;look=none | {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes. | BOOK 15 MIN →
KEEP | cta | 100.20 | 105.80 | broll | z=1.00;kb=off;fi=0.00;fo=0.80;spd=1.00;look=none | {{first_name}}, grab fifteen minutes with me this week and I'll walk you through the fixes. | BOOK 15 MIN →

this text is the whole edit — copy it, diff it, or hand it to a render agent.

STOP 02 · OUTREACH

One pitch recorded.
Now send it to the whole market.

The edit is data, so it personalizes per prospect: one shoot, a variant for the business you scanned and every peer in its market. That’s your outreach queue.